Privacy Policy

We respect your privacy and want you to feel confident shopping with Aluna. This policy explains how The Aluna Store Pte. Ltd. (UEN 202601335D), trading as Aluna (“we”, “us” or “our”), collects, uses, discloses and protects personal data when you visit www.thealunastore.com, place an order or contact us.

1. Information we collect

We may collect your name, email address, telephone number, billing and delivery addresses, order history, customer-service correspondence, account information and marketing preferences. When you use our website, we may collect device and browser details, IP address, pages viewed and cookie-related information. Payment providers process payment credentials; we do not ordinarily receive or store full card numbers.

2. How and why we use information

We use personal data to process and deliver purchases; confirm orders and provide tracking; handle exchanges, returns and refunds; respond to enquiries; detect fraud and protect our website; administer customer accounts; improve our products and services; send marketing where permitted or consented to; and comply with accounting, tax, legal and regulatory obligations. We collect, use and disclose personal data only where permitted under applicable law, including Singapore’s Personal Data Protection Act 2012 (PDPA).

3. Sharing with service providers

We share relevant information with providers that help operate our store, including Shopify (store hosting and checkout), payment processors, couriers and shipping/fulfilment platforms, email and marketing providers, analytics providers, IT support and professional advisers. We may also disclose information when legally required, to protect legitimate rights, or in connection with a lawful business restructuring. We do not sell customer personal data as a standalone product. Providers may have their own privacy notices for activities they independently control.

4. Overseas processing and transfers

Our customers and service providers may be located outside Singapore. Personal data may therefore be transferred to or processed in other countries. Where the Singapore PDPA applies, we take steps required by law to ensure overseas transfers are subject to a comparable standard of protection, or another permitted transfer basis. Please contact us if you would like more information about relevant arrangements.

5. Cookies and similar technologies

Essential cookies help the store, checkout and security features function. Subject to applicable requirements and your choices, other cookies may support analytics, preferences and advertising. You can manage cookies using your browser and any privacy-preference controls made available on our website. Some functions may not work properly if essential cookies are disabled. We will not claim that a particular cookie-control tool is available unless it has been enabled on the live website.

6. Marketing communications

If you choose to receive ALUNA updates, we may email product launches, news and offers. You can unsubscribe from marketing emails using the link in the message or by contacting us. Transactional communications about purchases, deliveries and customer-service requests may still be sent when necessary.

7. Keeping data safe and how long we retain it

We use reasonable administrative, technical and organisational measures to protect personal data against unauthorised access, loss, misuse and disclosure. No online system can be guaranteed completely secure. We retain personal data only while needed for the purposes described here or for legitimate legal, tax, accounting and dispute-resolution obligations, after which we delete or anonymise it where appropriate.

8. Your privacy rights and choices

Subject to applicable law and exceptions, you may request access to personal data we hold about you, ask us to correct inaccurate information, or withdraw consent for a purpose for which we rely on consent. We will explain any reasonably foreseeable consequences of withdrawal and respond in accordance with applicable legal timeframes. Other rights, including deletion or objection rights, may apply depending on where you live. To make a request, email hello@thealunastore.com. We may need to verify your identity before acting on a request.

9. Children’s privacy

Aluna sells children’s swimwear, but the online store is intended for purchases by adults. We do not knowingly seek personal data directly from children for marketing. If you believe a child has supplied us personal data inappropriately, please contact us so we can review the matter.

10. Changes to this policy

We may revise this policy to reflect changes in our operations, services or applicable laws. The current version and its updated date will be published on our website. Nothing in this policy limits rights that cannot legally be excluded.

11. Contact and data protection enquiries

The Aluna Store Pte. Ltd. (trading as ALUNA)
UEN: 202601335D
138 Robinson Road, #26-01, Oxley Tower, Singapore 068906
For questions about this Privacy Policy, requests concerning your personal data, or privacy-related complaints, please contact us at hello@thealunastore.com.

Internal checks before publication

Internal action: designate an individual responsible for data protection and make their business contact information publicly available through the PDPC DPO Registry or a readily accessible section of the official website. Verify registered company details and address; cookie controls and actual integrations; international transfer safeguards and retention practices. Remove this internal section before uploading.